If you don’t already use WhatsApp for your business , we encourage you to try it today. As the world becomes increasingly digital, small businesses must adapt to survive. One of the best ways to do this is to take advantage of social networks, cloud software and instant messaging applications such as WhatsApp . Owned by Meta, this is a cross-platform app that allows users to communicate with each other via text, voice, and video calls, as well as share images, documents, and locations. But the advantages of using WhatsApp Business Platform go further, they take a step forward.
As of 2022, some 500 million businesses around the world prefer to use WhatsApp as one of their marketing apps . Its business version is a free download application available for both Android and iPhone. In addition to the features of its regular version, it comes with some additional features that are perfect for small businesses.
10 Advantages of using WhatsApp business platform
These characteristics translate into advantages of using WhatsApp business platform
Create company profiles.
Reach people anytime, anywhere
WhatsApp is a real-time communication platform for businesses. People put off checking email, but always check for new messages right away
It is more private and personalized
Direct messaging is ideal for personalizing offers and offering personalized customer service.
It is also more secure and reliable
All WhatsApp communications are encrypted, something that users like. It’s secure enough to communicate business-critical information like password resets.
You can provide good customer service
By providing the information and help customers need, WhatsApp Business builds customer loyalty and trust .
Analyze message statistics
You can examine and analyze critical metrics, including the number of unique contacts and the sending and receiving of messages.
Interactive messages are one of the most attractive WhatsApp Business features for customers. You can use it to present buttons in response to consumer questions.
If you use quick responses, you won’t have to fill out individual responses to the most requested queries.
image via CM.com, a smart combination of messaging channels, voice solutions and innovative payment methods.
How WhatsApp Business works
WhatsApp Business allows you to create a business profile that includes your business name, cover photo, business category, business hours, office address, and website URL. After setting up your profile , people can find out everything about your business in a single quick tab of your profile in the app.
In general, WhatsApp Business can help you better serve your customers and improve the efficiency of your business operations. The best software in the cloud, designed to create messaging channels and solutions, already include WhatsApp Business Platform as a main tool among marketing services.
WhatsApp is a real-time communication platform for businesses. As we have said, people put off checking email, but always check new messages immediately, even when they are on the go. Most WhatsApp messages have a high engagement rate within the first five minutes. Apart from the features mentioned above, WhatsApp Business also includes quick replies, away messages, broadcast lists, label organization and message statistics, which will allow you to spend less time answering customer questions and more time developing your business. business. So what are you waiting for? Download WhatsApp Business today and discover how you can help your small business grow.