How to do a live broadcast on TikTok

If you’re looking for a new and innovative way to connect with your audience,  creating live content on TikTok  is the way to go. Here are seven tips for going live on TikTok for the first time to make it a smashing success.

How to do a live broadcast on TikTok

It’s easy to start streaming live on TikTok:

  1. Log in to your TikTok account.
  2. Tap the “+” button near the bottom center of the screen.
  3. Click the “Live” button.
  4. Add a cover photo and video title (up to 32 characters)
  5. Select “Go Live” and you’re all set.

If you don’t see the “Go Live” button, it may be because you haven’t met all the requirements. Unlike regular TikToks that anyone can create, you must have at least 1,000 followers to start using TikTok Live.

Tips for going live on TikTok for the first time

Tips for going live on TikTok for the first time?

Plan your live content

To make sure your audience stays engaged, it’s critical to plan the flow and content of your live session in advance rather than improvise. After all, long stretches of dead air are just… uncomfortable.

Invest in production

No one wants to spend an hour watching a pixelated stream in someone’s dark basement turned TikTok studio.

The good thing is that  making your TikTok Live look more professional doesn’t require a huge investment – ​​it can be as simple as:

  • Choose a room with good lighting, even better, buy a small ring light and a minimum of background noise.
  • Finding a stable surface for your camera
  • Triple check Wi-Fi speed
  • Ask a friend or team member to moderate or filter comments
  • You can also add filters to your stream to soften your skin or brighten the background.

Want more viewers for your TikTok Live stream?

Consider posting a TikTok video promoting your livestream to build buzz, as well as encourage your followers on other platforms (for example, Facebook or Instagram) to tune in.

Interact with your audience

Now that you’ve planned your live content to perfection, it’s time for lights, camera and action. But remember: TikTok Live isn’t a place where you just broadcast your message on the screen – it’s a platform that rewards interactions with your audience . Try to ask and answer questions and address comments as friendly and personal as possible. If you have a more introverted personality, don’t panic and trust that practice makes perfect.

Use your analytics

Like other social media platforms, TikTok offers a treasure trove of useful audience information and data. Once you’ve finished your first few live sessions, head over to your analytics dashboard to get a better idea of ​​when to go live (based on when your followers are most likely to be active on the app). You will also be able to check the latest trends and use them as a starting point to think about what you are going to cover in your live session.


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