Are you looking for how to make a Landing Page or landing page? Do you want to know the benefits of a Landing Page? In this note I want to answer your questions and introduce you to tools that will help you create your own Landing Page , either for business purposes or if you just want to experiment with your own landing page.
What is a landing page?
A landing page, also known in Spanish as a landing page, is essentially a web page created specifically to capture potential customers and traffic.
The page is usually designed with a structure that encourages potential customers to take a specific action, such as signing up for a mailing list or making a purchase.
Landing pages are fundamental pieces of Digital Marketing, and there are a wide variety of tools and applications that facilitate the process of creating a Landing Page. Either from a basic HTML page to using an online platform for its creation.
In general, one of the goals of creating a landing page is to get as many visitors as possible to drive them to take a specific action.
Many companies and entrepreneurs are using Landing Pages to capture the attention of users to later convert them into customers and thus lead them to buy a product or service.
The Objectives of creating a Landing Page
As we mentioned earlier, a landing page is a web page intended to collect information about a potential customer, such as their name, email, and phone number.
This is in contrast to the home page of a commercial website which is designed to attract the user and create interest in the product or service.
A Landing page can also function as an advertising vehicle or a promotional tool, depending on the objective being pursued.
Some of the objectives that a landing page can look for:
- Collect contact informationabout an interested user to build an email list.
- Promote a digital product or service, giving away an ebook, course, masterclass, etc. to publicize the content to which the user will have access.
- Promote seasonal discounts, for example, a hotel can launch a Landing Page to show its accommodation promotions in Autumn.
- Function as a Funnel or sales funnel,through steps such as Interest, conversion, decision, sale and post-sale.
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A general recommendation is that regardless of the objective, a landing page must be clear and concise to fulfill its purpose.
SEO or SEM on a Landing Page
Using organic or paid positioning strategies will depend on the objectives we seek, for example if the landing page is configured to offer a seasonal promotion, it is best to use SEM strategies since the content will expire on a certain date.
If it is a permanent campaign, SEO should be one of the options to use, it is important to mention that we can also use a combination of both tools.
If you ask yourself what is SEO and SEM ? We leave you a brief description of both:
SEO search engine optimization is the art of optimizing your website so that it appears higher in Google search results when people search for related terms. This can be done through a combination of techniques, including but not limited to content optimization, backlinks, among other parameters.
SEM is a two-way marketing strategy that uses paid online ads to reach potential customers and generate leads.
It’s important to mention that SEM works best when combined with SEO, because it can help establish credibility and increase leads. However, EMS can be used only if necessary, and it will continue to work as well as ever.
In short, SEO and SEM are two different tools that can be used to achieve different landing page goals. When used together they can provide a strong combined effort that will help ensure the success of your business or project, it is important to align these strategies to the established objectives.
Basic Elements of a Landing Page
It is always advisable to follow design principles to make a Landing Page, here are some of them.
a good title
Your landing page title should be a good mix of relevant and informative text. It should tell people what your page is about and encourage them to click through to find out more. A good title will be easy to remember, and should be able to entice people to learn more about your product or service.
A great call to action
The CTA (Call to Action, call to action in Spanish) of your landing page should be a great combination of click, persuasion and visual appeal. The CTA should tell people what you want them to do next, and it should be easy for them to do it. People are less likely to act on a CTA that is complex or difficult to understand.
Excellent page layout
Your landing page should have a great design that is easy to navigate and understand. Your page design should be friendly and attractive, and it should be easy for people to find the information they are looking for. The specific design elements that make up your landing page need to be carefully considered, as they can make or break your conversion rate.
Your Landing Page should have great content that is informative and useful. Your page content should tell people what they need to know about your product or service and should answer their questions before they even have them. People are much more likely to take action on a page with great content than one with poor or little content.
Apps to make a landing page
One of the most popular platforms for creating websites, WordPress is ideal for creating landing pages, as it has a wide variety of templates or themes that you can use for free and in some cases you can also buy them. This makes it easy to create a professional looking page in a matter of minutes. In addition, there are options to use WordPress for free, although it is best to get a good hosting to host and use WordPress, which makes it one of the most affordable platforms to create a landing page.
I leave you a video tutorial where you will see how to create a site with WordPress for free.
Squarespace is a platform that helps you build a website. However, it also offers a platform for creating landing pages. This makes Squarespace a great option for small businesses that need a simple solution for building a landing page. The platform comes with a number of advanced features such as drag and drop design tools and the option to add videos and images to your page.
Wix is another platform that offers a solution for creating landing pages. The platform allows you to create a professional looking page in a matter of minutes, it is free to use. Wix also offers a variety of free plugins that can be used to further enhance the look of your page.
Weebly is a platform that allows you to build web sites and applications without any coding knowledge. This means that Weebly is a great option for those who want a simple and affordable way to create a landing page. The platform comes with a built-in theme editor, which gives us drag and drop functionality.
HMTL Templates for Landing Pages
For those who have knowledge of HTML and web design, they can choose to download Landing Page templates in HTML , these can be much faster when loading, although their design can be more laborious.
So, what conclusions can we draw after applying all the tips that we have discussed in this article? We can start by creating a landing page, which is a website that serves as a starting point to convert users or visitors into customers.
Once the client arrives on your site, he is directed to another page where he is asked to fill in his data to complete the call to action , which we have raised.
Once again, our final point is that while a landing page is a great way to start an online business, it should be complemented by other marketing strategies. Using social media and marketing automation, you can increase your chances of success and reach more customers in less time.
We can also conclude by making sure that your landing page is responsive so that it adapts to any device that the client may use to access the information. Finally, another important point is choosing an attractive design for your landing page. By following these simple steps, you can increase your chances of success with your landing page.